Minneapolis’ singer songwriter Austin Plaine has released the music video for his single “Never Come Back Again.” Sam Schneider directed the video which was shot during a five day road trip he took with Austin. Tracing their journey from Minnesota to California it showcases the beautiful expanse of the American West, taking the viewer across the Great Plains, Rocky Mountains and to some of the nation’s most iconic national parks and monuments.
Watch it below:
Today at 3pm EST Austin and Sam will be hosting a live chat on Reddit to discuss the making of the video. http://reddit.com/r/iama
“It was one of the best trips of my life. I got to see a lot of the country that I had never seen before, and now I have a music video to remember this trip forever,” adds Austin.
Plaine is quickly becoming known for crafting beautiful pop harmonies and “Never Come Back Again” is a perfect display of his talent. It the current single off Plaine’s debut self-titled album (iTunes here: http://geni.us/austinplaine) being released this Friday, September 11th via Washington Square, the alternative leaning imprint formed by Razor & Tie. The album was produced byJordan Schmidt (Motion City Soundtrack, Quietdrive, All Time Low).
On his debut album, you can hear whyPlaine’s plaintive lyrics and calming rasp have earned early praise. His music, at times both unsettling and a comfort, has been hailed as “the soundtrack for nostalgia-drunk road trips” and his voice “like worn flannel and faded jeans.” Lyrically, Plaine teeters on the autobiographical, with the singer’s personal life mixing seamlessly with his knack for colorful storytelling.
Plaine’s journey from unknown to rising talent started innocuously. He was invited down to Nashville to record a few tunes. He went into the studio with Schmidt with no pressure and no expectations and something clicked. Before long Mastercard starting featuring his track “Your Love” in a national commercial. Song appearances on the CW shows Hart of Dixie and NBC’s The Biggest Loser followed. Remembers Plaine, “It’s about that time I was like, hey, maybe this is something I should pursue.”
When Plaine tours later this year, expect a more stripped-down affair, just a man, his guitar and some stories. “It’s definitely more folky, more Dylan-esque,” he explains. “Sometimes there’s a band, but sometimes it’s just me, my guitar and my harmonica.” In the end, Plaine is happy with his unexpected new path.
“This album is my real start in life,” he says. “My beginning. I want to make music and hope people connect with it. And then make more music from there.”